How to Brief a Designer
Tiff PachecoMost disappointing design work traces back to the brief. What to include, what to leave out, and how to give feedback that produces a better second version.
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Tiff Pacheco
Captions That Sound Like a Person
Tiff PachecoMost small business captions are written in a voice nobody actually uses. Here is why that happens, what it costs, and how to write the way you already talk.
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Why Your Engagement Dropped
Tiff PachecoEngagement falls for a lot of reasons and most of them are not about you. How to tell an actual problem from normal variation, and what is worth reacting to.
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Turn One Project Into Ten Posts
Tiff PachecoA single completed job contains more material than most businesses get out of a month. Here is how to break one project into ten distinct pieces without repeating yourself.
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