How to Brief a Designer
Tiff PachecoMost disappointing design work traces back to the brief. What to include, what to leave out, and how to give feedback that produces a better second version.
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Tiff Pacheco
Captions That Sound Like a Person
Tiff PachecoMost small business captions are written in a voice nobody actually uses. Here is why that happens, what it costs, and how to write the way you already talk.
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Turn One Project Into Ten Posts
Tiff PachecoA single completed job contains more material than most businesses get out of a month. Here is how to break one project into ten distinct pieces without repeating yourself.
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Why Your Best Work Is Invisible Online
Tiff PachecoThe gap between how good your work is and how good it looks online is almost always a documentation problem, not a quality problem. Here is how to close it.
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