Service 01
Brand identity
and design.
Logo, colors, type, and the rules that hold it together. Built so the next person who touches your marketing does not have to guess.
What this actually is
The short version.
A brand is not a logo. It is the reason somebody recognises you on the second look, and the reason your flyer, your van and your Instagram look like the same company.
Most small businesses have a logo somebody made once and nothing else. No colour codes, no type rules, no files that anybody can open. Every new piece of marketing starts from scratch and drifts a little further from the last one.
What you get
Deliverables.
- Primary logo, plus the stacked and single-colour versions you actually need
- Colour palette with hex, RGB and CMYK values
- Typefaces chosen and licensed, with sizes and weights specified
- A one-page rule sheet anybody can follow
- Files organised and handed over, yours to keep
How it goes
The process.
01
Look at what exists
Your current marks, your competitors, and what your customers already associate with you.
02
Direction, not options
Two directions, not eight. Eight is a way of making you do the deciding.
03
Build the system
The mark, then everything that has to sit next to it.
04
Hand it over
Organised files and a rule sheet. No hostage situation.
Who it is for
Right fit?
Businesses that have outgrown a logo somebody made in an afternoon, or that are about to spend money on signage, vehicles or print and want it right before it is expensive to change.
Start here
One call. We'll tell
you what to do first.
Fifteen minutes, no deck, no pressure. Sometimes the answer is one small thing, and sometimes it is not this service at all. We will say so.