Service 03
Marketing
planning.
Before anybody designs anything, we figure out what you are selling, to whom, and what has to happen every week.
What this actually is
The short version.
Most marketing fails at the plan, not the execution. The graphics were fine. Nobody could say who they were for, or what was supposed to happen next.
This is the part that makes everything after it cheaper. Deciding the offer, the audience and the weekly rhythm takes one session and saves you from paying for work that was never going to land.
What you get
Deliverables.
- A written position: what you sell, to whom, and why you over the alternative
- The offer, defined tightly enough to put a price on
- Which channels get effort and which get ignored
- A weekly rhythm somebody can actually keep
- What gets measured, and the threshold that triggers a decision
How it goes
The process.
01
One long conversation
Your numbers, your best customers, the jobs you wish you had more of.
02
Narrow it
Most plans fail from doing six things badly. We pick two.
03
Write it down
One page. If it needs ten, it will not survive a busy month.
04
Set the review
A date to look at it honestly and change it.
Who it is for
Right fit?
Owners doing a bit of everything with no way to tell what is working, and anybody about to spend real money on ads or a rebuild who wants the thinking done first.
Start here
One call. We'll tell
you what to do first.
Fifteen minutes, no deck, no pressure. Sometimes the answer is one small thing, and sometimes it is not this service at all. We will say so.